Almost every business opportunity or problem revolves
around people.
When
a bank or a private equity group is considering a major investment,
they are not simply backing a product or a service. They are backing
the people who provide it. When a corporation decides to make an
acquisition, it is not just buying bricks and mortar, it is buying
the management team that has built the business.
If you don't know about the people involved in a deal — their
histories, their strengths and weaknesses, their professional
reputations and their motivations — your decisions will be
based on assumptions. That's risky business.
Some risks are worth taking — others are not. It's
essential to know the difference. The more information you have,
the more accurately you can assess your risks.
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